Custom WordPress websites built for performance
WordPress gives your business complete ownership of your code, content and customer data. When built properly with a modern block foundation, WordPress is fast, scalable, secure and remarkably simple for your in-house team to update every day.
At BlueRock, we combine practical digital strategy, clear UX design and solid engineering. We build custom WordPress websites that integrate with your existing business systems.
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WordPress web design services built around your operations
Lean code without plugin bloat
Connected to your business tools
Simple content updates
Independent hosting
Tailored WordPress packages
Foundation Build
Best for: Growing businesses that need a clean, fast, professional website built on modern WordPress block standards, replacing an outdated or slow legacy site.
What you get:
- Planning session to agree your pages, customers and goals
- Design set up in your brand so it feels like your business, not a template
- Up to 6 key pages such as Home, About, Services, Contact and News
- News or blog area so you can publish updates and organise articles easily
- Basic search setup so your pages can be found on Google and old links can be redirected
- Team training so you know how to edit and publish pages
Timeframe: 3 to 4 weeks
Custom Commercial Build
Best for: Established businesses and commercial venues that need custom UI/UX design, bespoke post types (such as spaces, services, projects or team profiles), and direct CRM integration.
What you get:
- UX and content strategy workshop to map user journeys and conversion pathways
- Complete custom responsive design before development starts
- Bespoke WordPress theme built with custom Gutenberg blocks and structured fields
- Up to 3 Custom Post Types with custom taxonomies
- Direct integration with your business systems
- Full search migration plan: legacy URL crawl, 301 redirects and schema markup
- Complete testing and revision before we launch
- Comprehensive training plus 30 days of post-launch hyper-care
Timeframe: 6 to 8 weeks
Advanced Multi-Site Build
Best for: Multi-venue groups, multi-brand organisations or businesses with complex operational workflows, booking engines, gated resources or high-volume publishing.
What you get:
- Detailed planning to map what the website needs to do and how it connects to your systems
- Design that can work across multiple brands or locations
- A more advanced website setup for larger teams, multiple venues or heavier content needs
- Custom connections to the systems you already use
- Different editing permissions for different staff members
- Performance and security work to support a bigger or more complex site
- Support for different locations or regions where needed
- A clear launch process managed by our team
- 60 days of priority support after launch
Timeframe: 10 to 14 weeks
Client story: Corner Hotel
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From disconnected venue admin to a self-service function spaces directory
The Corner Hotel is one of Melbourne's most iconic live music venues, and private functions are a big part of its weekly trade. As the Corner's ongoing digital partner, we recently built a filterable function spaces directory.
Guests can browse rooms by capacity, layout and event type, view photos and floor plans, and enquire directly through the venue's booking workflow. Built on WordPress custom post types, the system lets the Corner team update capacities, menus and photography in minutes, without touching code.
Why partner with BlueRock for your WordPress build
- Clean block architecture: We do not rely on bloated commercial themes or rigid drag-and-drop builders. We write clean, semantic code using native WordPress blocks. That keeps your website fast, accessible and simple to maintain over time.
- Multidisciplinary advisory firm: You get a digital team backed by BlueRock's broader firm. When your project connects with search strategy, systems integration, brand positioning or business reporting, we can bring in colleagues from marketing, technology and business advisory.
- Operational systems integration: A website should never sit in a silo. We connect your WordPress forms and databases directly to platforms like HubSpot, Xero, Stripe and booking platforms, ensuring customer enquiries and operational data flow smoothly.
- Security and release governance: We follow strict engineering practices. Every build uses version control, isolated staging environments, automated daily backups and two-factor authentication. We can also advise on dedicated managed hosting environments through WP Engine or Kinsta.
Frequently asked questions about WordPress projects
When is WordPress the right choice for our business?
WordPress is well suited to businesses that want complete ownership of their website code, content and customer data. It is a reliable choice for professional services firms, hospitality venues, content publishers and commercial organisations that need structured content (like services, projects or venue spaces). If your team wants flexibility without ongoing platform licence fees, WordPress offers a proven foundation.
What business tools can you connect with WordPress?
WordPress connects with almost any modern business tool that has an open API or webhook. We regularly connect WordPress forms and user records to CRMs like HubSpot and Salesforce, email marketing platforms like Mailchimp and Klaviyo, booking platforms like iVvy, payment processors like Stripe, and accounting tools like Xero. We audit your tech stack during discovery and map out data flows before build begins.
Can you migrate our existing website to WordPress?
Yes. We regularly migrate sites to WordPress from platforms like Webflow, Squarespace, Wix and older legacy WordPress installations. Our migration process includes a complete content audit, URL mapping, 301 redirects, image optimisation and on-page search checks. This ensures you protect your established search rankings and domain authority while upgrading your design and technology.
What happens after our website launches?
We do not hand over your website and disappear. Every build includes team training, admin documentation and a dedicated post-launch warranty period to resolve any teething issues. We also offer ongoing website-care plans covering weekly plugin testing, security monitoring, daily off-site backups and monthly optimisation support.
How long does a WordPress build take?
Project timelines depend on the scope and technical complexity of the build. A Foundation Block Build typically takes 3 to 4 weeks. A Custom Commercial Build with bespoke Figma designs and custom post types takes 6 to 8 weeks. Larger multi-venue or web application projects usually take 10 to 14 weeks. We agree on clear milestone dates during discovery so your team can plan internal resources.
Can our team manage content without calling a developer?
Yes. We set up WordPress using structured fields and custom blocks rather than open-ended visual builders. Your team can edit text, swap images, add new venue spaces or publish articles within pre-approved brand guidelines. You do not need to touch code or worry about breaking site layouts.
How do you handle WordPress security and updates?
WordPress security relies on disciplined maintenance. We keep plugin counts low, use vetted extensions, disable unused REST API endpoints and enforce strong passwords with two-factor authentication. We test all core and plugin updates in a staging environment before pushing them to your live website, preventing unexpected layout breaks or software conflicts.
